Zootility Tools came to me in need of a flexible logo for their really, really, ridiculously thin line of multi-tools. After a wildly successfully funded kickstarter campaign for their debut tool, PocketMonkey, Zootility Tools was actively working on expanding on that success and offering a variety of tools. The result was an anchoring hexagon graphic that could be easily adapted or simplified in various formats for a range of applications.
From logo development, we moved on to catalogs and packaging design for the line of tools, along with some social media campaigns - namely the Golden PocketMonkey - where the ZT team has called for ZT fans to share new and creative uses for the flagship tool PocketMonkey for their chance to win the ever elusive, incredibly rare Golden PocketMonkey.
[ photography by Kaitlin Callender ]